Profit Engines Show: Digital Marketing Strategy and Process for success, business tips, sales tactics and more. The show includes real true case studies from Matt's Agencies Customerbloom and PracticeBloom. Guest interviews from experts, increase your understanding of advanced business concepts and life productivity.
Matt Coffy: Hey, I have got Noam . Who's one of our customers he's got a couple of different businesses and no, why don't you say hello to everybody Talk a little bit about your businesses. We really have a lot of, I mean we've done a lot of cool things together. You've got a lot of good stories. I mean obviously we're up and down within this, you know, pandemic world, but there's very, very interesting opportunities. So I wanted to bring you on the show cause I thought your story was cool, but what you're doing is even cooler. And let's talk about the history of what's going on and the cool stuff that you do.
Dr. Noam Sadovnik: Sure. Absolutely. So first of all, thanks for having me here. I appreciate the, the look and happy to discuss all of these things. But just to start, my name is Dr I'm actually a licensed chiropractor. I've been out of school for about 16 years now. And for the past three years I've been out of practice primarily focusing on my main business, which is clinic cube. And that is essentially a, we work for doctors, probably the easiest way to describe it these days. and so we're basically a hard shell, a hard shell coworking space that caters towards medical practices. And so that's where most of my focus has been over the past few years. And as you mentioned, it's led to a lot of other interesting things and various ventures.
Matt Coffy: Yeah. And what's cool about that is that we kind of chatted a while back ago. Lots of interesting aspects of the, we work for doctors thing I think is amazing. And as we get more active in back to normal, that's going to be probably even more interesting because a lot of people are going to be supplemented by that type of scenario. Three to five physicians a day. And you know, a lot of them are displaced right now and they're looking for what do I do And we're like, wow, what an opportunity to, you know, sort of commingle the activities and help people out. So yeah, one of the things that we been recently talking about, which I love is the plasma story. You know, we have a huge, huge issues here in New York, New Jersey, the whole Tristate area is hammered. And so we're trying to, everybody's trying to scramble and figure out resources and you know, it's, it's just sort of like a game of who has what. And so tell me a little bit of what's going on because fascinated with the story. I think what's, what's interesting is that we've gotten enough out of the current scenario where this sort of like a benchmark of things going on. Maybe talk about that a little bit.
Dr. Noam Sadovnik: Yeah, absolutely. Well, as, as you know, being in New Jersey and myself, being in New York city, we've been hit fairly hard by this whole pandemic and health issues aside from purely a business standpoint, I think as you know, many people have been impacted like never before. I mean, this is unprecedented and the lockdown remains. And so, you know, you walk out onto a New York city block and it's pretty eerie seeing that there's literally nobody on the streets in the city that never sleeps, so to speak. So there's a tremendous need for testing as I think, you know, and I think at the end of the day, there's also a lot of fear and I think that it's going to provide people a lot of mental support, so to speak during this time. And so antibody testing we believe is the line in the sand that's going to really get everything restarted on full power.
Dr. Noam Sadovnik: There's always going to be early adopters. You know, some people are already sort of bucking the trend and getting back to work, you know, in a safe and secure manner obviously. But I think a lot of corporate as well is going to start requiring for their employees to get antibody testing before they come back. and as you know, it's a little bit limited. The access to the testing. the test kits supplies were a little bit problematic initially and so we decided to deploy a mobile antibody testing unit and, we're fairly close to launch today is most likely going to be launch day. and we partnered with a very large national lab that will be able to handle the volume. And so, you know, we wanted to make this a little bit more accessible, especially because people are locked, lockdown and quarantined, you know, and there's obviously some other people that are in more susceptible population groups that aren't able to leave the home. And so this service is an opportunity for people to stay safe, stay secure in their homes and still get access to the antibody testing that we think is going to be so important to moving forward.
Matt Coffy: Yeah. And this is a national thing as well, cause I've had several discussions with this with people across the country, you know, but you're, I'd take it in advance step in this, which is you're actually doing the mobile deployment. And I think what's critically important about that is that you actually are thinking about what's the reality is that people are in different States of denial and shock. I mean, everybody's sort of like, they're, they're standing there with a deer in the headlights. What should I do And yeah, honestly, people need to be told what to do at this time.
Dr. Noam Sadovnik: Exactly. And that's just it. They've been power, you know, it's like analysis paralysis, right And so when it comes to your health, there's just a lot of unknown and people who don't have that knowledge or information are fearful, you know, and not understanding how the virus is transmitted or how violent the virus may be. and of course we don't get into any of that. That's not really our, our wheel house. But the reality is, is that in order for both government officials to feel confident in, in making those calls and also for people you know, in their own right, so to feel a little bit safer and quell some of that fear testing, testing, testing, testing is, you know, that's our sound soundbite. I think ultimately there are still a lot of guidelines coming out from the FDA pertaining to what the testing and the results actually mean. And again, we're not, we're not delving into that either. We're simply providing this as a service. And you know, a time of me trying to fulfill that need.
Matt Coffy: So the average listener who's on right now thinking about this and they're saying, okay, how do I do this What's the testing person Could you talk a little bit about the procedure, how it's done and how you plan on doing it Because the implementation is, you know, the key to getting the simplicity of this, you know, figure it out. Cause we know what happened in the past with the current or the existing testing infrastructure. It was, less than to be desired is the best way to put it. So obviously this is a much more eloquent way of engaging with the process.
Dr. Noam Sadovnik: Maybe just talk a little bit about that. Okay. How does it start from someone putting their hand up to, you know, completing the test Absolutely. Sure. We'll be happy to do that. So it's all starts at the website as most things do these days. And that URL is antibody taxi.com and so anybody interested in testing can go to that URL. and essentially we'll go through an onboarding process. You know, there are certain guidelines and criteria that they have to meet based on their symptoms, or preexisting symptoms that they may have had. And so that process will qualify them or disqualify them, assuming they're qualified and are able to receive an antibody test. They'll continue through that process. They will have to pay for the prepay for that test and then book it. And from that point forward we, it deploys our mobile fleet management.
Dr. Noam Sadovnik: And so, you know, it's not dissimilar to like an Uber fleet management system. the system will sort of optimize routes so that we can match a with a patient in the shortest amount of time possible. And so from that point forward, you know, they're going to receive some communications from us about their scheduling, their booking time, and then about 30 minutes prior to their scheduled appointment time, they'll receive a call from someone in the field just letting them know that they will be arriving at their home shortly. That individual is a fully licensed New York state, you know, healthcare professional who has phlebotomy within their scope, usually an EMT of a certain level, a nurse or a nurse practitioner, something along those lines. We all arrive in full protective gear, full PPE, face masks, gloves, shield and gowns as well. And they'll enter into the home and they'll test the individual at that point.
Dr. Noam Sadovnik: by blood draw standard process. If you've ever had blood drawn at your doctor's office or at a lab center, it will be very much the same. You know, the patient will be asked a certain number of pre qualifying conditions by the healthcare professional to ensure there's no other contraindications and assuming everything is, there's a girl though, they'll process that sample in lifetime right there. And then the lab drops will either occur throughout the day or end of night. So by the end of that day their sample will be deployed to a lab and process within about three days.
Matt Coffy: Gotcha. So it's the standard sort of turn around from the 72 hour realm that we were used to in the testing facilities that you know, you typically go to. So you, you basically got real test, real blood, the whole thing. It's not one of these
Dr. Noam Sadovnik: no, no rapid tests. Exactly. Everything is gold standard serology with top of the line lab equipment. A lot of the problems exist in those rapid tests is because they can be unreliable and you will get either false negatives or false positives. And of course there's still some degree of that. But nothing, you know, there, there is no higher standard right now than full bloods and you know, full lab process. This is a CLI, a certified lab. So you know, again, all of those regulations are already things that are in place for laboratory tests.
Matt Coffy: And I think that the issue has always been that, you know, the current testing facilities were always overrun and that there was not really enough time in a day to even get people basically, I mean we have to actually think this is, as you mentioned, it's sort of like Uber testing, right So, and that's the way that you have to kind of go to the Mo. The mass is at this junction. And also it's absolutely more effective from a, just in general, a logistical standpoint because you're not putting too much characteristically overdrawn, let's say, activity into one resource that just gets hammered all day and it just gets to a point where it's not effective. So I guess my question for you is, and this is great stuff, thanks so much for engaging with us on the podcast. I wanted to ask you from your perspective and your, you're starting this, do you see this becoming more of the norm that we're going to start to see that this is sort of what's going to happen at the end of the day Because it seems to me it would make sense. We're in that space of time where this is sort of how things were done, you know, grub hub, Uber. I mean all these things are sort of just why wouldn't it so simply we just would have to get distribution set up and then the doctors should all work together. So that would be my
Dr. Noam Sadovnik: a hundred percent a hundred percent. and so obviously, you know, we're, we're doing test pilot, New York city Metro area, and then the goal is to expand nationally into multiple cities and deploy fleets there as well. And as you mentioned, you know, I think everything has been moving in this direction. I just think that this whole Corona pandemic has accelerated that process. And so everything has sort of been compressed and coiled up. And so, you know, maybe it would have been 12 or 18 months out, but now it's, it's compressed into a two month process to kind of to get this deployed. And so people are already familiar with this on demand economy, you know, the coworking space was so trend moving into that direction. I think ultimately we will actually see healthcare evolve past the coworking model and as we're seeing now into the cloud.
Dr. Noam Sadovnik: And so, you know, from a provider standpoint and a patient standpoint, the convenience factor is just, it's tremendous right now. I think a lot of it is, as we said, the fear factor, the security of not having to leave your home. and an infectious agent is obviously a good motivating factor to get people to change patterns and behaviors. And so absolutely, I think everything was already moving in this direction. And I think this has just sort of expedited that, that process. And as far as we're concerned, you know, between the infrastructure management and the fleet management, it's absolutely scalable. And so as a need or the services is well received, we'll be looking to expand into other cities as well.
Matt Coffy: That's just fantastic. I think this is just one of those things that, you know, is part of what the new economy is coming. I was saying this this morning that you can't look backwards at all anymore. You've got to look forwards and the new economy has new demands in it that weren't around. And that if you don't change the way that your operating systems are today, you're going to have to absolutely. So the people can look backwards as mirror, as long as they want. But we have a different future right now especially, you know, in our area, which is the Tristate which has pounded beyond belief with people. Just terrified. And that's part of the equation, which is, you know, dealing with that fear factor, which is part of how you have to bring this into the market. And that was my question. Obviously there's doctors, there's, there's direct patients. How do you see a, mainly this being educated into the public, do you see it being driven from doctors saying, okay, I know where you can get this or is the patient going to find out directly How do you see it I think sort of as a, because we were all in this sort of general condition of, there's so much demand right now for education. And the question is how do they get, you know, sourceful information. Obviously they can go to the website, but have you thought about other ways to do this
Dr. Noam Sadovnik: So I think, you know, there's going to be probably a natural evolution. And of course, you know, we don't have it all figured out just yet. And I think it's important to so be cognizant of that. I think right now, most likely just because of the demand that it will start as direct to consumer. I think patients will directly reach out and seek the in-home testing. But I think as it becomes more exposed that we're probably going to see certain physicians wanting to partner with, with the mobility testing and the mobility testing doesn't just have to occur in someone's home, can also occur in a place of business or you know, in New York city in a particular apartment building. I mean I personally live in New York city and we have 300 units in this apartment building. It would be much easier for us to deploy a mobile testing unit that can pop up on site, process an entire building and then move on to the next one.
Matt Coffy: That's what I was,
Dr. Noam Sadovnik: absolutely. And so building managers, there are other entities who are now doing the disinfection who are wanting to partner with us because you know, everyone's just looking to establish that baseline, that disinfected baseline. And so if you have everyone of your staff tested and you know that their antibody negative and COBIT negative, that it helps to establish some confidence in your baseline. And then if you bring in the disinfection crew, you don't want to have to read this. In fact write every day or every week, it can become extremely expensive. And so once you're able to establish that baseline on both ends, I think it provides a little bit more confidence and a little bit more clarity about how you can move forward. So not just building managers, but also I think other doctors and physicians who are not going to be providing this testing in house, but understand the value to their patients and their staff in an effort to reopen and get back to some livelihood in some semblance of a normal business. I think it's going to just naturally evolve and probably establish partnerships in that regard.
Matt Coffy: Yeah, I could see that. That was my kind of end all question because obviously it's about the fact that the corporations and the companies should be driving this to their employees. We are going to have a testing day on May 28th it will be X. We all got to go there if you want to work or even better. You combine it with the disinfectant as you said, the guys who come in and the place clean and do the thing and then everybody sees it and it's a confidence factor for the employees as well. They're seeing stuff. So I really applaud you in this and we were talking about this a few weeks ago and I said, well that's, that's a great idea and I'm super excited to see it go into production. It's fascinating to watch this. I think we should probably do a followup episode to this maybe in about 30 days and see where things are interrupted. Love to see where that is. So no, I'm talk to everybody about again where they can see you. We'll obviously put it in the show notes, but just let them know website any ways they can contact you personally, if they're, if they'd like to partner with you or things that you know would make sense and then absolutely wrap it up.
Dr. Noam Sadovnik: Absolutely. So again, the URL is antibody taxi.com. We do have a bunch of resources on that website. There are multiple modes of contact, there's both corporate contact press contacts and anybody that wants to reach out and inquire about partnerships, they can do so directly through the website. and they can feel free to mention my name.
Matt Coffy: And by the way, as I always say no, if you close your eyes and I listened to your voice, I hear Ray Romano. Yeah, exactly like him. If there's any fans out there of Ray Romano,
Dr. Noam Sadovnik: you know, it all depends how stuffed my nose is. You know, I sound like a few different characters on any given day, but you know, we'll go with Ray Romano today.
Matt Coffy: All right, great. Thanks for being on the podcast and we'll talk to you in about 30 days or so.
Dr. Noam Sadovnik: Alright. Thanks so much for having me.